Zag Madness Virtual Experience
Services
Results
We transformed Gonzaga’s historic Final Four® run into a boundary-breaking digital celebration. By capturing iconic campus spots in 360° and packing them with interactive fan zones, we united a global Zag Nation, drove massive engagement, and redefined the virtual fan experience.
Awards
Best of Show Digital & Gold American Advertising AwardA virtual fan experience celebrating Gonzaga's historic Final Four® run with interactive spaces, games, and live programming.
We partnered with Gonzaga University, AmpliFi, and Talk Fast Social to create a one of a kind Virtual Experience. An entirely new way for fans to come together virtually to celebrate the Zag's historic Final Four® appearance.
We created a virtual environment that is familiar to Zag Nation and created momentum around celebration and excitement for the big tournament game! This environment is navigable to let users explore all of the exciting areas. We featured the following locations: McCarthey Athletic Center, Jack and Dan's Bar, John J. Hemmingson Center. The spaces were captured using a Matterport 360 capture.
The main highlights of the virtual event were a Live Stream DJ, Buzzer Beater Shootout Game, Beverages for Bulldogs Virtual Bar for a Cause, Main Program Schedule, Web-Based Photo Booth, Tour of the Player Tunnel, and Scheduled Fan Rooms.
Make sure to experience it for yourself!
