LÄRABAR 20th Anniversary Experience
Services
Results
Launched an on-pack QR experience for LÄRABAR’s 20th anniversary, pioneering a "Connected Brand" strategy that brought virtual farm stories directly to consumers.
Awards
Muse Creative Awards 2024 — Gold WinnerStep into a virtual portal and transport yourself to Christine Gemperle's Almond Orchard — an immersive experience celebrating LÄRABAR's 20th Anniversary.
Step into the virtual portal and transport yourself to Christine Gemperle's Almond Orchard! Creating virtual spaces launched from product to tell brand stories is the new strategy marketers are exploring. This project uses the Connected Brand strategy to the fullest.
Scan the QR code on the side of the new 20th Anniversary LÄRABAR box, and transport yourself to deep-dive into regenerative farming on Christine's farm. Travel around the farm and learn from pop-up content in each location! This is a step in the right direction for telling a brand story right at the hands of the consumer via their products in-store and at home.
