Fenty Skin Cherry Dub
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Results
By engineering a hidden digital shower experience, we turned the Fenty Skin® Cherry Dub pop-up into an immersive, highly shareable content goldmine that supercharged fan engagement and product trial.
A pop-up shower activation in Manhattan's Meatpacking District celebrating the launch of Fenty Skin Cherry Dub.
We partnered with our friends Redrock Entertainment and Black Cat Creative to create a pop-up shower activation in the middle of the historic Meatpacking District in Manhattan, NYC to celebrate the launch of Fenty Skin® Cherry Dub.
The pop-up shower installation was created for influencers and fans to be one of the first to trial Cherry Dub, capture some fun brand inspired content and walk away with a giveaway and discount code.
We were tagged in to bring an interactive flare to the experience via a hidden speakeasy-esque digital experience. Visitors would push a button on the product shelf wall and the digital product shelf in front of them would open revealing a steamy branded shower experience featuring realistic sound effect fully immersing participants in the activation.
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