ResMed CES 2025
Services
Results
Successfully maximized ResMed’s brand visibility and attendee engagement at CES 2025 by delivering an immersive, end-to-end "Sleep Lounge" experience that seamlessly integrated interactive digital activations with custom physical design.
An interactive Sleep Lounge experience for ResMed at CES 2025, complete with a Sleep Persona quiz, mobile game, and full booth design.
Facing the challenge of capturing attention amidst the thousands of exhibitors at CES 2025, ResMed needed a booth lounge that would truly stand out. Attendees were drawn in by an interactive touch screen that guided them through a "Sleep Persona" quiz and facial scan. This engaging process culminated in a personalized sleep profile, accessible via QR code, which included tailored advice, ResMed information, and general sleep tips.
We created a relaxing "Sleep Lounge" atmosphere, complete with custom cloud-themed decor and lighting. Further amplifying engagement, we developed a mobile-based game linked to the experience, allowing attendees to compete for top scores on a leaderboard while immersing themselves in the ResMed brand.
Beyond the digital realm, we played a pivotal role from ideation to execution of the booth design, overseeing creative direction and collaborating with fabricators to ensure a captivating physical presence. Our on-site team meticulously managed installation, quality assurance throughout the multi-day event, and captured dynamic social media content, guaranteeing a successful and engaging CES experience for ResMed.
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