THE BRIEF

Facing the challenge of capturing attention amidst the thousands of exhibitors at CES 2025, ResMed needed a booth lounge that would truly stand out. Attendees were drawn in by an interactive touch screen that guided them through a “Sleep Persona” quiz and facial scan. This engaging process culminated in a personalized sleep profile, accessible via QR code, which included tailored advice, ResMed information, and general sleep tips.

We created a relaxing “Sleep Lounge” atmosphere, complete with custom cloud-themed decor and lighting. Further amplifying engagement, we developed a mobile-based game linked to the experience, allowing attendees to compete for top scores on a leaderboard while immersing themselves in the ResMed brand.

Beyond the digital realm, we played a pivotal role from ideation to execution of the booth design, overseeing creative direction and collaborating with fabricators to ensure a captivating physical presence. Our on-site team meticulously managed installation, quality assurance throughout the multi-day event, and captured dynamic social media content, guaranteeing a successful and engaging CES experience for ResMed.

The collaboration with ResMed was a fantastic experience, and we eagerly anticipate future projects together.