THE BRIEF
Deutsch Family Wines & Spirits launched a sophisticated new wine collection called Force & Grace, and needed a way to tell the unique story around the label artist and the wine maker. Along with our agency partner CourtAvenue, Houdini created a web AR experience to bring the label to life and provide an immersive storytelling experience.
Force & Grace has six wines in the new launch, with a staggered release over Q3 and Q4 of 2023. The experience can be viewed with or without a bottle.
WHAT WE DID
• Augmented Reality Development
• UX/UI Design
• Video & Audio
• Creative Direction