In today’s fast-paced digital landscape, communication gaps can slow projects to a crawl. At Houdini, we were challenged by the complexities of gathering clear, consistent feedback from multiple teams using traditional methods like screenshots and lengthy issue logs. It was clear that if everyone couldn’t see exactly what was happening, progress would always be hampered. That’s why we developed

MagicMarkup. MagicMarkup empowers you to annotate your website directly, allowing team members to place simple pins on specific spots and add comments, complete with screenshots or video captures. This in-context feedback means all parties are literally on the same page—no more miscommunication or endless email threads trying to describe an issue. Plus, behind the scenes, MagicMarkup captures vital technical details like browser information, zoom levels, and aspect ratios to help quickly debug and reproduce issues.

With its intuitive admin dashboard, managing feedback is a breeze. You can export all comments to a CSV file and integrate with your preferred project management tools, ensuring full visibility throughout your QA process. And because MagicMarkup is a web-based platform, it even works on mobile—perfect for teams on the go or projects like Houdini’s permanent installations where mobility is key.

Whether you’re a Houdini client or part of any organization seeking to enhance digital project collaboration, MagicMarkup is designed to streamline your workflow and accelerate project delivery. Say goodbye to scattered feedback and hello to a more efficient, engaging way to bring your digital experiences to life.

Watch our video to learn how MagicMarkup transforms problem-solving into a collaborative, transparent, and speedy process—so you can focus on what truly matters: creating amazing digital experiences.