AR / VR
Wine Bottle Augmented Reality Experience
Deutsch Family Wines & Spirits2023
Services
Augmented Reality DevelopmentUX/UI DesignVideo & AudioCreative Direction
Results
Successfully brought the Force & Grace wine collection to life through an immersive web AR experience that engages consumers by animating the label's story.
Awards
Muse Creative Awards 2024 — Silver WinnerA web AR experience bringing the Force & Grace wine label to life with immersive storytelling — viewable with or without a bottle.
Deutsch Family Wines & Spirits launched a sophisticated new wine collection called Force & Grace, and needed a way to tell the unique story around the label artist and the wine maker. Along with our agency partner CourtAvenue, Houdini created a web AR experience to bring the label to life and provide an immersive storytelling experience.
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