Click. Crank. Connect. Taiwan Experience
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Results
The rapid 30-to-60 second time-trial sessions drive high foot traffic, continuous crowds, and organic social sharing for the Taiwan Expo. By converting spectators into active participants through high-sensory gameplay, the activation maximizes brand recall, crowd engagement, and prize-linked excitement.
A pop-up mini-game activation in downtown Dallas promoting the Taiwan Expo, promoting teamwork through an action packed meter game.
In partnership with our friends at Fifth Atrium, we brought an electrifying team challenge to downtown Dallas’s AT&T Discovery District to showcase the upcoming Taiwan Expo.
Attracted by a lively video featuring the Taiwan Excellence mascot, FuBear, guests hit “PUSH THE BUTTON TO START” to jump into the action. Working in pairs, one player button-mashed while the other cranked a mechanical power crank to fill a joint “Ultimate Meter” as fast as possible. Real-time individual feedback, sync power-ups, and scaling visual effects fueled a high-energy time trial that had crowd-pleasing lines forming all day as players raced the clock to claim exclusive Taiwan Excellence prizes. Players won prizes if they made it onto the top ten leaderboard.
